You’re not a simpleton, but you do believe that small, simple choices can make the world a better place.

Grassroots in Toronto is on your team.

Rob Grand was a fan of simple when he planted the Grassroots concept. Back in 1994, Rob was a lonely, green pioneer. But once the store took root in the community, Torontonians relished having more positive choices for themselves, their communities and for the earth.

Today, those choices have grown into an eclectic selection of stylish items. Keep the bed bugs from biting with a natural rubber mattress-topper, prevent pregnancy stretch marks with Butterly Weed Earth Mama Belly Jelly, or impress friends with a salvaged-wood serving platter at your next cocktail party. And get to know Grassroots’ products on the website where items can be traced back to their eco-friendly and fair-trade origins.

Head to the Bloor location for book signings from favourite eco-authors Bob Hunter, Adria Vasil, and Sarah Kramer. Wander through the store and check out local art on the walls or sign up for an in-store workshop. Learn how to be a “Non-Toxic Woman”, how to whip up your own natural skin-care lotions or create some unique chocolate gifts that are sure to wow.  

It’s all about making small, simple choices - like riding your bike to the store or choosing to buy a natural cleaner versus the chemically derived.

Easy as pie.